The improvements of the internet and the tools for entrepreneurs and all professionals, that have less than mediocre technical skills, has made all the difference in enabling entrepreneurs to build businesses without breaking the bank. On the flip side, however, is that all the new technology we hear about can be overwhelming and almost counter-productive.
The following are two key ways to both manage costs, frustration, and the sense of being overwhelmed.
· Keep costs under control.
As an owner of a previous small business (which I did sell), I spent more money than I wish to admit on web designers, maintenance, updates, and search engine optimization. A few years ago when I started Healthy Joyful Living, my Lifestyle and Entrepreneurial Coaching Business, I decided that I was going to find a way to design, update, and manage the website myself. Surfing different sites I found some great companies (and there are plenty today) which offer a variety of templates, tutorials, continuous support, and advanced options for websites. Each week I would try to learn one more technique, one more tool, one more look that I wanted to do. I finally gave in and asked for a few hours of help designing the homepage and the banner as I didn’t have a photoshop. All in all, I built a complete website using an outside person to the extent of $250 and I feel extremely empowered.
I can update, maintain, add, and get as creative as I want at no extra cost.
Check out the various sites and take control of yourself. I found it and love it. When needed, get help, but be aware of ongoing assistance needed or your costs will soar.
· Don’t engage in more than one new technology a month.
If you are anything like me, … CONTINUE READING >>>