Have you noticed that SEO strategies seem to change from one year to the next? New technology and algorithms mean you have to constantly change your strategy for SEO optimization in Montreal. Check out what you need to keep in mind for 2019.
Go After Implied Links
When people think of link building, they typically think of express links. These links include a hyperlink and will likely always be a part of a solid SEO strategy.
However, implied links have become increasingly important in 2019. Google mentioned “implied links” in its Panda patent way back in 2014. These brand mentions don’t include a hyperlink but can help your site’s ranking.
It’s taken marketers some time to get on board, but now, it’s becoming a hot SEO strategy. If you’re serious about SEO optimization in Montreal, grow your brand mentions through reviews, social selling, and social customer care. Influencer marketing can also help you generate more implied links.
Take It to Amazon
If you have an ecommerce business, Amazon search needs to be a part of your strategy for SEO optimization in Montreal. Around 55 percent of consumers go to Amazon first when shopping online. If you want to get a nice piece of the market share, you need to list your products on Amazon. Use proper SEO strategies on the site, so you can enjoy all the benefits that listing on Amazon provides.
Optimize for Featured Snippets
Featured snippets are located above Google’s organic results. These snippets answer user’s questions, and they help brands build awareness. Featured snippets also have higher click-through rates, so you can generate a lot more traffic by optimizing for them.
Use keyword research to find out what people are looking for online. Also, when you search Google, scroll down to the “People Also Ask” section. This will give you a better idea of the type of information people want to know more about when searching online. Create content around those questions, and then start ranking for it. If you can get on the front page of Google, your chance of having your content become a “featured snippet” increases.
Get Your Site Ready for Voice Search
More and more people are using AI assistants to search for them. They ask Google, Siri, and other assistants to look up information for them, and you can benefit from that by optimizing your site for voice search. Voice searches tend to be conversational and longer than typed searches, so keep that in mind when crafting your content. People also ask direct questions, so provide answers in your content. If you do this correctly, you can grab a huge share of voice searches.
Make 2019 the Best Year Yet
The proper strategy for SEO optimization in Montreal can help you make 2019 the best year yet for your business. Work hard to get implied links and featured snippets and to show up in voice search results. Also, if you sell products, increase your reach by advertising on Amazon. These tips could take your business to the next level.