How To Create A Successful Professional Speaker Website
There are lots of people that are or wish to be professional speakers. You have much competition you must let the creativity flow in the way to differentiate yourself. One way of achieving this is by making a great first impression using your website.
Speaker bureaus and meeting planners often book a speaker after investigating the website so it expects that the speaker website is sophisticated and complete.
Following is a list of what every speaker website must include:
* Home Page – This page really should have your very best self-photo, your most impressive testimonial, and emphasize what makes you different from other speakers. What can you offer that no one else can or what’s your unique angle or perspective?
* Biography – Include your professional experience including that which you accomplished before you decide to become a speaker.
* Services – Even though you feel that people let you know are a speaker inform them again anyway. Let them know if you offer keynotes, workshops, facilitation, etc.
* Topics – On this page, less is a bit more. Don’t try to give you a topic to impress everyone. Only offer topics in your specialty.
* Client List – Include this even if your client list is short. You may include both paid and unpaid engagements. Make note of clients with repeat engagements to construct your credibility.
* Testimonials – Don’t hide these over a page on the site. Add these phones every page and have clients for video testimonials anytime you can.
* Video – If you want to get booked you need a video. Try calling local organizations and providers to communicate at no cost in substitution for bringing a camera crew. Link to your video from every page on the site.
* Pictures – You should offer both high definition and low-resolution headshots for both web and print use.
* Logistics – Let potential clients understand how you travel and what technical requirements you might have.
* Content – Show off your expertise with free articles, your blog post, or regular social media marketing updates that stream to your site.
* Lead Capture – Ask visitors to register for your e-zine or blog updates to help you keep in touch.
* Social media – Display all of your social networking site icons with links for your profile.
* Contact Information – This should be over a page on its own with a contact page form and then on every page at the pinnacle or bottom.
This list is often a great kick-off point to fulfill meeting planners and clients nevertheless the most critical point you should remember is to differentiate yourself from your thousands of professional speakers that are competing for similar speaking engagements while you.