With the recent shift in trends in business and sales, people are creating new means of online shopping through mobile browsing and websites. Even when the task of creating a website itself is daunting, the focus should be on designing a usable experience for your customers. Amidst all the fancy designs to make a webpage look appealing, designers have made some poor choices leading to discontented users and poor conversion rates.
I’m Saad Raja, an experienced UI/UX designer, and I have developed a list of all previously observed common web designing blunders that you need to watch out for to make your designs exceptional.
1) Deactivating the ‘Back’ option
When designers disable the back button so that whenever a user clicks on it, he is either directed to an unwanted page or the browser does not shift at all, customers get frustrated and never return to the site.
2) Disabling the ‘Zoom’ option
When designing a website, it is crucial to consider mobile browsers as well. When developers disable the zoom button, all the visitors can do is squint to get a proper look, but not everybody is going to invest time in straining their eyes on a website. People are bound to skip to other sites where content is readable.
3) Failure to create responsive designs
Over time a considerable number of online users have shifted to mobile and tablet browsers, due to which it has become imperative for designers to come up with responsive designs that display everything properly, no matter what the screen size is. If your webpage has a similar look from wherever it is accessed, be it mobiles, tablets or desktops, the users will be able to develop a bond of trust with the brand. Consistently is a key feature needed to improve branding.
4) Using illegible fonts
The choice of good font size and style is a significant one when it comes to effective web designing. Using attractive font styles is essential to make your page look appealing, but at the same time, designers need to ensure that it does not negatively impact the user experience. Some fonts are so bizarre that the reader has a hard time getting the message across.
5) Slow-loading pages
Adding fancy animations, videos, and latest technologies to your site might sound very captivating, but if these elements increase the loading time of your webpage, users will not wait to see these attractive designs. Slow-loading pages are frustrating, and people would rather switch to something that does not make them wait for so long.
6) Adding broken links
Adding hyperlinks that do not work properly or lead the user to ‘Error 404’ pages greatly disrupts the user experience offered on your site. Designers must regularly test their sites to find out any broken links need to be fixed immediately.
7) Pop-ups at the wrong time
There is nothing wrong with pop-ups, but you need to schedule a proper time for them. Designers must consider that pop-ups that come over immediately when a user lands on the page make absolutely no sense. Nobody would want to sign up or subscribe to something that they haven’t had a proper glance at yet.
8) Improper use of headers and footers
Sidebars, headers, and footers are usually created to add advertisements to a webpage. Even when the presence of advertisements is needed, designers need to balance out the number of Ads by the content. Having very little content and multiple Ads to go with it does not look very good. In such cases, this header, footer and sidebar spaces can be utilized for providing better navigation.
9) Poor content structuring
Having well-structured content is vital for you to attract more visitors and traffic to your site which is why content layout needs proper attention from designers. Adding blocks of text will make your site seem daunting to your users while putting incorrect, outdated and insignificant information will drive them away from the site altogether. What you must do is pay real attention to structuring content properly with headings, sub-headings, bullets, and keywords so that the user can scan it quickly to find what they need. Adding a title to the main page should be a must so people can see whether the site is relevant to their area of interest or not.
10) Lack of white space
Cluttering your webpage and adding every possible feature to it is not going to make your website attractive but rather look like an unorganized mess. Adding sufficient whitespace around your design is important to give your design the required look as well as let readers stay focused on the elements surrounding the whitespace. Also, this will help in avoiding cramming of content so that the users can read through the different topics that you have presented.
11) Poor navigation
Proper navigation should be there on every site so that the users do not keep wandering between two or three pages on a site and still be unable to reach out to what they were initially looking for. If navigation is poor, and visitors cannot easily make their way around your site, they probably won’t bother staying at it but will instead use their time to switch to the sites of other competing brands.
12) Auto-playing videos
Having videos especially the ones with the sound that plays automatically as soon as the user lands on your site is a good way of grabbing attention, but it can get annoying to users, who might simply close the tab that is making the noise.
You can find more helpful articles from him at his own blog: http://saadraja.co/blog