Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity. Here are five tips to help drive a successful campaign.
1. Quality website
The importance of a great site is often not taken as seriously as it should really. Think of it, when ever folks look for details on anything nowadays, they very first turn for the internet. Therefore, a business web site may be the prospective customers’ very first impression of one’s business enterprise – and we all understand how initially impressions last! It can be shocking how many web-sites you see that show out of date information and facts. It seems in many cases a company will develop a web page, leave it alone and expect it to generate a lot more sales with out placing any perform into it. A internet site must be updated regularly, with adjustments produced to attempt and retain it as engaging and fascinating to its viewers as you possibly can. It must be effortless to navigate, the final factor you would like is for potential customers to become turned away out of your enterprise on account of an not possible to navigate web site.
You may have the best website in the world, but what is the point if nobody is ever going to view it. This is where SEO comes into place. Seeing as 90% of all Google visits do not progress beyond the first page of results, it is very important for your website to do so. Research what keywords best describe your business and make sure these are included. As mentioned in the previous point, your website needs to continually be updated with regular engaging information in order to gain a dedicated readership. A domain name needs to be purchased that most accurately describes your business and is short and concise. This increases the likelihood that your site will be linked, Digged, StumbledUpon, etc.
3. Start a blog
Starting a blog providing informative topics relating to your business is a great way to draw traffic back to your website and gain a solid online reputation. When websites include legitimate content; without sales copy, they are more likely to return higher search results and therefore generate more leads for your business. It also gives you an opportunity to showcase your expertise, developing your reputation amongst the community.
4. Social Media
Who could ignore the incredible phenomenon that is social media websites? There are currently over 10 million Facebook users in Australia. So it is very important to try and take advantage of these platforms and try and generate discussion about your products. The beauty of social media; is it allows you to get involved with your target audience, hear what people are saying and respond accordingly. You can initiate discussion about your products and draw large amounts of traffic back to your website. It also helps develop brand awareness and build trust with potential customers.
It is important to realise that while each platform you choose to use in your online marketing strategy is separate in its own right, the same message needs to be conveyed. The business needs to portray the same personality, values and message to the general public, maintaining the reputation of the business.