10 Web Trend Predictions For 2010

10 Web Trend Predictions For 2010We’re now in February, which has given me a chance to reflect back at the end of 2009, beginning of 2010 and what I foresee for the remainder of the year and beyond. Below are my top 10 predictions for web trends on the rise for the remainder of the 2010. None of these predictions are earth-shattering, but that doesn’t make them any less important.

  1. Bing will gain more ground in the search world. Google isn’t going anywhere. Where they continue to take users from is Yahoo. It’s a bit confusing at first how that changes anything, since Microsoft now owns both Bing and Yahoo. What it does setup is a more focused initiative to eventually steal ground from Google. Evolutions in search engines, such as real-time searching (see #10) and handling of social media relevancy (see #9), will determine a lot about where the market share shifts.
  2. Social Media API’s will find their way onto more homepages. 2009 showed a big increase in the amount of companies listing their social media platforms (i.e. Facebook, Twitter, etc.) on their homepages. API’s, which dynamically display the actual updates and posts from Social Media platforms onto a site, only began to scratch the surface last year though. The drive for more dynamic and updated content will feed this growth.
  3. Social Media will become more deeply rooted in online strategies. The companies that were ahead of the curve have already been doing this for much of 2008 and 2009 with fantastic results. The trend that is going to increase is the rest of the web world starting to catch up. Even the organizations who setup their Social Media platforms recently are often finding they don’t know how to make the best use of them or run an effective online strategy based on them.
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10 Signs You Need to Update Your Website

10 Signs You Need to Update Your WebsiteIf you’ve had your website for a while, then perhaps after the initial rush of enthusiasm, you haven’t updated it as often asyou would have liked, and it might have not have been given the attention it deserves, and now it looks stale and not as fresh as it used to.

Here’s why you might want to think about refreshing your website.

  1. Perhaps it looks dated now. It might have been at the cutting edge of design several years ago, but like fashion, website trends change, and your site might not portray the right impression of your company anymore.
  2. You might want or need new features on your website. If you want to sell online, or want to have additional forms, or want your visitors to be able to submit their own content, then you’ll need to make the necessary changes to your website.
  3. You’ll want to make sure that other sites in your industry or sector are not stealing sales from you by having have better sites. If a competitor has launched a new site, or significantly updated their existing site, do you need to do something as well?
  4. If you’re selling more or different products, then you might need to update your website accordingly. Perhaps you’ll want to offer more pre sales advice, or buying guides so that more visitors become customers. Maybe you’re offering finance, or now need to meet other legal requirements.
  5. If you want to help your visitors and customers make the most of your products, or help them to choose the right model, then why not add videos to your website? You might also want your visitors to upload their own videos to your site.
  6. What other news services could you offer your visitors? What sort of things will they be looking for? What
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