The 21st century welcomes various platforms of communication, segmenting your market to specifically targeted consumers, customers if, you please, wanting more information on your product or service – with 53% of people who recommend companies and products. These sophisticated customers “pull” your product/service, because they are information hungry. They know what they want and how to get what they want. The trick is to be present at those specific sites where they are most likely to visit.

Now, this is where the real treat comes in for businesses that choose to make use of internet marketing tactics.

(1) Measurability and flexibility: With online analytics tools you are able to track from which sites your visitors clicked through before landing on yours, the amount of page hits, views and the time they spend on your website. You are able to discover what keywords they are making use of and leverage these as “hot buttons” to increase your ranking on Google and discover how that traffic converts to bottom line profits. Knowing this allows you to design and adjust your marketing campaign and strategy to suit your audience and budget, and thus, business income.

(2) Segmentation and targeting: Keyword tools, analytics tools, chat rooms, social networking sites, and others allow you to easily research a product niche and segment your market. By exactly defining your target audience’s needs, preferences, demographics and psychographics, you are able to provide them with a product or service that satisfies their specific requirements and continue to further target these customers in the future.

(3) Time and space barriers are eliminated, instant conversion: Marketing your business online allows you to reach your market on a global scale, more so than it would have been possible with location-based traditional marketing, where you can now sell your products online 25 … CONTINUE READING >>>