6 Key Strategies To Transform An Offline Business Online

The 21st century welcomes various platforms of communication, segmenting your market to specifically targeted consumers, customers if, you please, wanting more information on your product or service – with 53% of people who recommend companies and products. These sophisticated customers “pull” your product/service, because they are information hungry. They know what they want and how to get what they want. The trick is to be present at those specific sites where they are most likely to visit.

Now, this is where the real treat comes in for businesses that choose to make use of internet marketing tactics.6 Key Strategies To Transform An Offline Business Online

(1) Measurability and flexibility: With online analytics tools you are able to track from which sites your visitors clicked through before landing on yours, the amount of page hits, views and the time they spend on your website. You are able to discover what keywords they are making use of and leverage these as “hot buttons” to increase your ranking on Google and discover how that traffic converts to bottom line profits. Knowing this allows you to design and adjust your marketing campaign and strategy to suit your audience and budget, and thus, business income.

(2) Segmentation and targeting: Keyword tools, analytics tools, chat rooms, social networking sites, and others allow you to easily research a product niche and segment your market. By exactly defining your target audience’s needs, preferences, demographics and psychographics, you are able to provide them with a product or service that satisfies their specific requirements and continue to further target these customers in the future.

(3) Time and space barriers are eliminated, instant conversion: Marketing your business online allows you to reach your market on a global scale, more so than it would have been possible with location-based traditional marketing, where you can now sell your products online 25 hours a day – equaling more eyeballs to your website. With online marketing the consumer has the ability to directly click for more details, and often will turn into a customer on the spot by making a purchase.

(4) Building and maintaining a relationship with your customer: Online marketing allows you increased customer contact. Now you are able to capture information about these customers, and create a database where you can send these customers special promotions or information. You can also make use of social media platforms – e.g. Facebook and Twitter, where you create a brand that is both engaging with your target audience; and interactive.

(5) Cost -effectiveness and Profitability: If you are thinking of starting up you own business – all you need is a PC, a connection, and a telephone or Skype and viola! Once you’re all geared, you need to get your brand out there. By using online marketing, you are able to perform market research without little hassle and costs, and target your market with special offerings. By making use of online marketing you don’t incur as much expenses as with offline marketing, because the ads that you place aren’t limited to a time … READ MORE ...

» Read more

3 Key Pointers for a Stand-Out Web Application Design Performance

Sometimes we get caught up in the various technicalities of web application design, and lose sight of the simple things that we first need to get right, with respect to designing an effective application. There are 3 key elements or you could say pointers that determine the efficiency of web application design.

Taking note of these pointers guarantees a thunderous applause from users.

Don’t Surprise the User3 Key Pointers for a Stand-Out Web Application Design Performance

When it comes to designing a user interface for your web application, it’s important that they are not surprised with any of the controls, features or buttons, on offer. An efficient user interface is a product of consistency. This consistency must cover the entire application, as any attempt to do something different might just confuse the user. Consistency breeds familiarity. And when it comes to web application design, familiarity doesn’t breed contempt; in fact, it breeds acceptability and efficiency.

Design that facilitates Efficiency

This pointer assumes tremendous importance while designing business applications. A user wants to optimize the use of the application in order to provide more value to the organization he/she works for. But ‘efficiency’ is not restricted to such applications alone. Take for example gaming applications. A user might take time to understand the various features that help play the game, but after that, the focus will be on ‘efficiency’. Gamers would want to become experts in a particular game; that’s possible if your design permits them to do so.

If your design doesn’t allow a user to become an expert or get the hang of the application it’s bound to fail.

Simple Design Works Best

Don’t complicate stuff! If you think a simple architecture works best for the application, use it. Don’t go trying to find ways and means to make it more complex. This will mean that you don’t get entangled in a web of intricate codes and design elements. Remember, keeping things simple will help you focus better on the purpose of your application. This, in turn, will ensure better efficiency, usability and popularity.

All developers want to offer the best web application design to their clients. But, the problem lies in the way they go about accomplishing this. The above mentioned pointers will help put things in perspective. If you get this right; you are improving your chances of improving the performance of your web application. After all, performance is everything when it comes to all products and services!… READ MORE ...

» Read more