Copywriting has given internet marketing a new dimension by providing increased visibility to the website. The search engine optimization of the website means writing a unique content sufficiently filled with engine friendly keywords. This is good enough to increase the traffic flow to the site. But that does not always guarantee that all the traffic generated towards the site, hosting a product or service, will bring in confirmed buyers. The website may be doing a roaring business or offering a world class product. But this might not be good enough to increase the web business, beyond certain level. The reason could be failure to address the objections of a new or prospective customer. This is a copywriting mistake that should be avoided.
Sometimes in spite of hosting a good product or service or having the backing of the experts, it becomes difficult to convince new customers and increase the web business. Internet is full of surfers who are basically potential customers for some or other product, advertised on the net. They are on lookout for the right kind of product that suits their needs. Copywriting addresses this problem by advocating use of direct-conversational type of writing that communicates with the prospective customer on personal basis. This grabs their attention and makes them seriously think about what the website has for them or what it can provide them.
Good copywriting practice advocates writing attention grabbing headline. The headline should showcase one or two important benefits that prospective customers can gain from. It is important to get into shoes of the audience and think from their angle and foresee the objections which they might have about the product, when they will actually come across it on the web. Addressing these objections by explaining clearly the benefits of buying the product …» Read more