Copywriting – Avoiding Mistakes to Enhance Online Business

Copywriting has given internet marketing a new dimension by providing increased visibility to the website. The search engine optimization of the website means writing a unique content sufficiently filled with engine friendly keywords. This is good enough to increase the traffic flow to the site. But that does not always guarantee that all the traffic generated towards the site, hosting a product or service, will bring in confirmed buyers. The website may be doing a roaring business or offering a world class product. But this might not be good enough to increase the web business, beyond certain level. The reason could be failure to address the objections of a new or prospective customer. This is a copywriting mistake that should be avoided.

Copywriting - Avoiding Mistakes to Enhance Online Business

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Sometimes in spite of hosting a good product or service or having the backing of the experts, it becomes difficult to convince new customers and increase the web business. Internet is full of surfers who are basically potential customers for some or other product, advertised on the net. They are on lookout for the right kind of product that suits their needs. Copywriting addresses this problem by advocating use of direct-conversational type of writing that communicates with the prospective customer on personal basis. This grabs their attention and makes them seriously think about what the website has for them or what it can provide them.

Good copywriting practice advocates writing attention grabbing headline. The headline should showcase one or two important benefits that prospective customers can gain from. It is important to get into shoes of the audience and think from their angle and foresee the objections which they might have about the product, when they will actually come across it on the web. Addressing these objections by explaining clearly the benefits of buying the product or service and how it will solve their problems, is the right way to boost the web business.

Finally it is important to use simple and easy-to-understand words instead of technical or corporate jargon which is only good at confusing the customer. This unprofessional approach brings in disrepute to what is presented on the site and kills the curiosity of knowing more about the product. Copywriting endorses simple, focused and clear content that easily explains about the product or service and relates with the needs of the customers. Avoiding mistakes in content writing and making small but important changes can greatly enhance the image of the website in the eyes of the audience. This all can be done at a small cost, spent towards, developing proper content matter. Hence small changes at minimal cost can work miracles on the web business by increasing customer visits to the site. This will ultimately result in jump in sales of product or service and increase in business revenues.… READ MORE ...

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Explode the 5 Myths of Creating Your Own Profit Pulling Website

What’s your biggest obstacle to creating your own internet business? That’s a huge question.

Some say it’s not having their own product. Some claim that they have no mailing list, or no customers. Some suppose it’s because they don’t know how to drive visitors or traffic.

Surprisingly, the biggest hurdle most experience is that they don’t actually have a website on the net.

If you don’t have a live website, then you don’t have an internet business – it really is that simple! All these other considerations about getting visitors, building your mailing list, and what to sell, are all pointless conversations before you have that first website. Having a website on line is the start of a web business. If you don’t have a website, then this is the place to start.

Explode the 5 Myths of Creating Your Own Profit Pulling Website

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Let’s explode the 5 myths of building your own website…

Myth Number 1 – Websites have to be built by professionals

Truth – First off, you should know that there are plenty of web designers and web development companies out there that will construct your site for you – for a hefty price of course! I don’t recommend you go this route if all you really want is a one page minisite to sell your ebook or your software or audio program.

So, what’s the alternative?

Well, I would recommend that you at least learn the basics of HTML. That’s the computer language that web pages are made up from. Once you know how to build simple minisites then you will have all the knowledge that you need to test headlines, put video on your pages and do all the other things that create good sales.

Myth Number 2 – You can learn web site construction from a book.

Truth – Web site creation is a hands-on skill, not a head knowledge. This means you will learn from doing, not from reading books!

Many people fear actually getting in there and having a go, as it were. Well, this really is the only way you will learn website construction.

Sure, books can help, but you really should be looking for courses, classes or teachers that actually show you what to do. Being able to follow along and copy an experienced teacher will give you confidence, and really kick your learning into high gear.

Myth Number 3 – You have to be a “techie” to build websites.

Truth – If you can use a word processing program like Microsoft Word then you will have no problem building simple and effective web pages.

There are many software packages out there that give you a ‘what-you-see-is-what-you-get’ layout for your web page design. They allow you to type in text in just the right places, and to drop in graphics. The beauty is that what you see on the computer screen, is what you get on the web page.

This is the place to start for many budding web designers. It really couldn’t be easier.

Myth Number 4 –

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