Have you noticed that SEO strategies seem to change from one year to the next? New technology and algorithms mean you have to constantly change your strategy for SEO optimization in Montreal. Check out what you need to keep in mind for 2019.
Go After Implied Links
When people think of link building, they typically think of express links. These links include a hyperlink and will likely always be a part of a solid SEO strategy.
However, implied links have become increasingly important in 2019. Google mentioned “implied links” in its Panda patent way back in 2014. These brand mentions don’t include a hyperlink but can help your site’s ranking.
It’s taken marketers some time to get on board, but now, it’s becoming a hot SEO strategy. If you’re serious about SEO optimization in Montreal, grow your brand mentions through reviews, social selling, and social customer care. Influencer marketing can also help you generate more implied links.
Take It to Amazon
If you have an ecommerce business, Amazon search needs to be a part of your strategy for SEO optimization in Montreal. Around 55 percent of consumers go to Amazon first when shopping online. If you want to get a nice piece of the market share, you need to list your products on Amazon. Use proper SEO strategies on the site, so you can enjoy all the benefits that listing on Amazon provides.
Optimize for Featured Snippets
Featured snippets are located above Google’s organic results. These snippets answer user’s questions, and they help brands build awareness. Featured snippets also have higher click-through rates, so you can generate a lot more traffic by optimizing for them.
Use keyword research to find out what people are looking for online. Also, when you search Google, scroll down to the “People Also Ask” …» Read more